The purpose of this thesis is to get a better understanding of consumers? perception and knowledge of Fair Trade and Fair Trade products in Sweden. Literature was reviewed before the empirical research was conducted. A quantitative method, in form of a questionnaire survey, has been used. We have entered different areas related to our topic.

The discussion about organic and fair trade products has been a big issue during the last few years. Despite an extensive knowledge about the environmental problems and a willingness to do something about it, the consumers are not always acting that way. Children do imitate their parents and other adults at an early age, so if the role models do not begin to act, think and dress ethically correct, neither will the children. Three problems have been identified out of the discussion. They relate to the questions of how older school children and parents of younger school children are taking sides regarding the organic/Fair trade clothes and how existing trends in the society as well as those in fashion contexts influence their attitudes and consumer behaviour.

Aim of the thesis: The aim of this thesis is to describe and gain a deeper understanding of how companies use communication as a tool to overcome the gap between the company and the consumer. The aim is also to clarify some of the factors contributing to this gap.Method:  This thesis has been made from a qualitative approach with quantitative influences. The qualitative primary data collection was gathered through six in-depth interviews with companies in Gothenburg either selling organic and fair-trade produced clothes or marketing towards sustainable consumption. The quantitative part consists of a consumer questionnaire given to 100 women in the inner city of Gothenburg.  Frame of references: Related researches within the field of the subject are presented in the beginning of this chapter. Further theories presented are the consumer?s awareness and the consumer´s responsiveness to CSR.

Uppsatsen sammanfattar nationalekonomiska teorier kring fair trade och, för teorierna, relevant empiri. Störst vikt läggs vid fair trades prismekanism och vilka effekter samt bieffekter den innebär. Teorikapitlet består i princip av fyra delar; Premiens konsekvenser i effektivitetshänseende. Rational choice, om incitamenten att delta i fair trade. Därefter en handelsteoretisk jämförelse mellan fri handel och fair trade i heckscher-Ohlinmodllen.

Trade is the driving force for economic development. A greater equity in international trade can improve the livelihoods and the well being of producers in developing countries. The small-scale farmers have limited resources and have difficulties to get access to the international market. As a result of this, the Fair Trade movement has been developed and has now formed a trading partnership between the producer and the consumer. This study analyses if the Fair Trade movement can be a way for the workers in developing countries to achieve more justice in their production manner in the international trade of cut flowers and continue to be an important competitor of these products, but with better livelihood conditions. My method has been to do a comprehensive literature study of the Fair Trade movement, in which I describe the certification process, and the market of Fair Trade in Sweden.

Fair trade har vuxit fram med en otrolig fart de sista åren och frågan är hur detpåverkar producenterna, om det existerar något sådant som rättvis handel och ommarknaden kan fortsätta växa? För att diskutera dessa frågor presenterasnationalekonomiska modeller, argument för och emot fair trade samt ett antalfallstudier i ämnet. De modeller som tas upp är H-O modellen tillsammans medStolper-Samuelsson teoremet. De visar att fair trades framgång beror påefterfrågeelasticiteten av produkten i fråga.Fair trade har en speciell marknadsstruktur och där olika typer av spelaresamverkar. Det finns en konflikt mellan de som anser att fair trades ?rätta? värdeförstörs av att livsmedelsbutiker och stora multiföretag börjar sälja fair tradeprodukter och de som anser att fair trade bör kunna nå människor genom så mångakanaler som möjligt.

AbstractAim: The purpose of this thesis is to research how women think about fashion in relation to their self and to others. Can clothes be an expression of who we are who we want to be and how we look at others? What are the main characteristics in this type of communication and what kind of information can be distributed using this tool?Method/Material: InterviewsMain results: Clothes can work as a tool to show who we are and what we are, mainly on short term. We use clothes for different purposes, sometimes we what to be seen and really show who we are and what we stand for and sometimes we just what to go with the flow and not be seen at all. We will always have a physical need for clothes but it is also a natural and important part of our individual expression and our identity.Keywords: Fashion, Clothes, Identity, Lifestyle.

Denna uppsats undersöker en informationskampanj från Fair Trade Center (FTC) som drevs under hösten 2012 under namnet A wage to live on. Uppsatsens syfte är att utröna om Fair Trade Center har nått ut med sitt budskap till media och söker detta svar genom fyra frågeställningar; Har FTC nått ut med sitt budskap till de undersökta medierna (Aftonbladet, Expressen, DN och SvD)? Vilket budskap har FTC med sin kampanj (utifrån mål och material)? Verkar Kalla Faktas reportage ha påverkat medias respons? Är FTCs budskap samstämmigt i mål och material? Fokus för uppsatsen ligger på vecka 43 2012 då detta var fokusvecka för kampanjen. Mot en bakgrund kring teorier om budskapsstrategier, målgrupper och olika mål och tidigare forskning kring framgångsrika kampanjer har jag genom retorikanalys som huvudsaklig metod gått igenom utvalt material. Materielet består av Fair Trade Centers egna pressmeddelande och debattartikel samt utvalda tidningars respons under fokus perioden.

During the summer of 2005 more than 80 million articles of clothing from China, were being held in European harbours. This was a consequence of a striking increase of imported textile and clothing articles from China since the turn of the year, which was the time when all quantitative restrictions were extincted on these products. To protect its own market, the EU therefore reintroduced import quotes in the beginning of the summer. China?s accession agreement to the WTO comprehends a number of unique provisional regulations which are exceptional for the country and in conjunction with clauses and exceptions within the GATT and WTO these regulations enabled new restrictions on the trade with textiles and clothings.

How affected are the sugar production in Mozambique and Tanzania by EU sugar regime? What does the EU sugar reform constitute in these countries?Using theories regarding free trade and anti-free trade, I am able to answer these questions. The aim of this paper is to study how the various sugar agreements with EU affect the sugar production in Mozambique and Tanzania. Therefore I am using a method called a most similar system design in this comparative case study. The conclusion is that the EU sugar regime is the main reason to how the sugar productions in developing countries are.

The aim of this study examines how two groups of social workers at two workplaces reflect to their own clothes in various work situations. We want to gain an understanding of the variables that affects social workers choice of clothes at work. In a qualitative approach the study is based on two focus group-interviews and four semi structured interviews. Empirically analyzes relate to Pierre Bourdieu?s "la distinction, Ervin Goffman?s "frontstage-backstage", and of Michele Foucault?s power concepts.

Research establishes, that clothes constantly communicate something about its wearer. You send out different messages depending on what sort of clothes you are wearing. For example, a suit can project social status and power, while, a pair of jeans usually conveys a more casual impression. Either way, research state that clothes are symbolic expressions.This essay focuses on the theme clothes and pupils within the school world. Do pupils today experience clothes as symbolic values? By using qualitative interviews, I have examined how four senior high school pupils talk about clothes and its potential symbolic value in school.

ABSTRACT Purpose: The purpose of the thesis is to examine and explain which consumers who choose to, or not choose to, shop for clothes via Internet. This will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes. Procedure: A quantitative market research has been performed through a survey. Also the gathering of the material and the analysis is done with quantitative methods. The primary sources dominate the thesis.

ABSTRACT Purpose: The purpose of the thesis is to examine and explain which consumers who choose to, or not choose to, shop for clothes via Internet. This will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes. Procedure: A quantitative market research has been performed through a survey. Also the gathering of the material and the analysis is done with quantitative methods. The primary sources dominate the thesis. Conclusion: The Swedish consumers with experience from buying clothes online have a high level of satisfaction and 96 % will consider doing it again. 85 % have done it more than once.

The purpose of this study was to investigate a group of teenage girls and their relation to clothes by using the theories about habitus and different types of capital by the French sociologist Pierre Bourdieu. We have used semiotics since we also wanted to know what clothes symbolized for our respondents. The questions were therefore:1. How is a group of teenage girls who go to school in Stockholm city influenced by their habitus and symbolical capital in their attitude and relation to clothes?2.